On October 15, 1872, started the company's first cruise itinerary (15-day Transatlantic crossing from Rotterdam to NYC). HAL was founded in 1873 (as "Nederlandsch-Amerikaansche Stoomvaart Maatschappij"/Dutch-American Steamship Company) and is headquartered in Rotterdam Netherlands. Company Historyīetween 1873-1989, HAL was a Dutch mail-, cargo- and passenger shipping company operating regularly scheduled Transatlantic crossings between Holland and North America (also between Europe and South America). Jan Swartz also manages all inter-group operations. Holland America Group's current President is Jan Swartz (since December 2020) who is the Group President of four of Carnival's brands/subsidiaries (Princess Cruises, Holland America Line, Seabourn, P&O Australia) plus HAP-Holland America Princess Alaska Tours. HAL's current CMO/Chief Marketing Officer is Kacy Cole (promoted in May 2023 from VP of Marketing & E-commerce). HAL's current CFO/Chief Financial Officer is Jeremy Schiller (former CCL employee). HAL's current CEO/Chief Executive Officer is Stein Kruse. HAL's current President is Gustavo Antorcha (since July 2020) who was previously the COO/Chief Operating Officer of CCL-Carnival Cruise Line. HAL-Holland America Line () is a Seattle-based cruise shipping company owned by Carnival Corporation.
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